Category Archives: Uncategorized

6 Tips for Using Hashtags on Facebook

If you’ve ever wondered how to track your social media visibility and make your followers and friends able to view all your statuses on a certain topic (which generates even more buzz), then putting hashtags in your posts is the answer. A hashtag is a word or a phrase prefixed with the symbol “#” that is used to mark individual messages belonging to a particular topic in a social media status update.

Since Facebook has now jumped on the hashtag bandwagon, right behind Instagram, Pinterest, Google+, YouTube and of course Twitter (who invented the hashtag), here are a few best practices when using them:

Less is more. As with anything new, people tend to overdo it at first. Experts suggest using only two hashtags per status.

#reallylonghashtagsarehardto-read. Better to keep them short and punchy for the best impact.

Format hashtags without punctuation so they are clickable and sharable. If you want to make them even more legible in print, avoid using underscore between words #like_this. Instead, use upper and lower case #LikeThis.

Stand out from the crowd to differentiate your brand more effectively. This means you should carefully consider your target market and never be overly general when creating hashtags. Tags like #Mortgage or #RealEstate cast too wide a net and won’t generate buzz for your business.

Stick them everywhere. Of course, use hashtags in your social media status updates, but to generate even more buzz try putting them on your website, in your email signature and even on printed marketing materials.

Hashtag hijackers. Beware that once you create a hashtag, it’s public and anyone can use it for good or ill. If you notice one of yours is hijacked, stop using it.

And don’t forget to pass these tips along to your clients and colleagues!

What is an Online Business Manager?

Online Business Managers (OBMs) are virtually based support professionals who manage
online based businesses, including the day-to-day management of projects, operations, building and managing your dream team, metrics management, and development of multiple
streams of income.

Do you run an online business, organization or association?  Are you feeling overworked, stressed, consistently interrupted and unable to accomplish all you have to do in a day?

It’s Time for a Solution!

Learn how I can help you as your OBM at: My Online Business Manager

Have You Forgotten Something?

schedule-300x225What do you suppose is the number one thing that most people have forgotten to have on their websites this new year? Any guesses?

To change the copyright date on their websites to 2013.

Why? Because clients are turned off when they visit a website that was built years and years ago. If your copyright date is more than a few years old, it leaves them wondering WHY you haven’t updated recently, wondering if you still offer the same services, wondering if you still have the same prices – and wondering whether or not you’re even still around.

It’s such a small, simple, little thing you can do to keep your website looking shiny and fresh.

Email Presentations

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In today’s business world it is becoming common for a prospective client to request a PowerPoint presentation be sent via email. How do you keep it short, simple and hold the reader’s attention?

You want to make sure the slides provide enough information so the reader understands it clearly and fully. But don’t give them just a list of facts vs. solutions and benefits…so boring!!!!

Add images, graphics and bold text for important points.

Keep the presentation to 15 slides or less. You’ll want to make it easy to read in under 10 minutes. If it can’t be read in that time frame, rewrite it!  Remember, you don’t have much time to keep the prospects attention, make the most of it!!

See more tips on my Pinterest page.

Karen

 

MVA Blog

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Welcome Everyone to my new Blog!

MVA My Virtual Assistant is here to help you grow your business, run your business more efficiently, and give you back more time to pursue those things you are best at!

If I can answer any questions, please feel free to ask.